Information
本案為在地老字號「日盛眼鏡」的品牌翻新設計。面對原有視覺雜亂、缺乏統一識別
的狀況，業主期望在有限資源下提升整體專業形象，並吸引年輕客群，整體風格簡約、
明確，延續品牌的溫暖熟悉感，並以現代語言回應新世代審美，完成一次實用且具識
別力的品牌轉型。
The overall style is minimalist and clear, preserving the brand’s warm and familiar
atmosphere while responding to a younger generation’s aesthetic with a modern design
language.This project presents a practical and recognizable rebranding solution tailored to
real-world constraints.